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- A new report reveals that the high demand for NAND Flash Memory will increase SSD prices by 5-10% in Q4 2025.
- The same consulting company previously successfully predicted a rise in NAND Flash Memory prices in 2023.
- SanDisk has already increased the prices of its SSDs by 10% with Micron suspending orders due to production and pricing issues.
SSDs are currently replacing hard drives, which were the most popular storage technology for decades. These are not only faster, but they also eliminate the freezes and performance reductions that HDDs formerly caused.
SSDs are now reasonably priced, with a 1TB model costing roughly the same as a hard disk. Unfortunately, the era of cheap SSDs is said to be short-lived, as TrendForce predicts that NAND Flash memory used in SSDs and other devices will rise by another 5 to 10% in Q4 2025.
Why it matters: Over the last decade, SSDs have been the most significant development in the memory industry, surpassing hard drives in terms of storage capacity, with tens of terabytes. The rapid adoption of SSDs was largely due to their increasing affordability; however, gamers would now have to think twice before upgrading or purchasing new storage.
Similar to other markets, the rule of supply and demand applies to SSDs, and we’ve been seeing price declines for years. However, you’ve certainly noticed the odd price hike for SSDs for some time now, particularly those with 2TB or more. This is not the first time we’ve heard of a price hike for this sort of memory.
TrendForce had also previously projected a price increase for 2023. We’re back with the same experts, as their most recent data shows that demand for goods containing NAND Flash memory increased in the first half of the year. This rise in demand has led to higher orders than usual for the time of year.
Previously, the market was forecast to stabilize in Q4 2025, but we have been seeing a shortage of hard drives, and the high demand has focused on QLC SSDs, which are typically the most affordable. This implies a price increase on the cheapest models.
According to the report, the prices of NAND Flash memory are expected to increase by an average of up to 10% by Q4 2025. SanDisk has made its move and has already increased the price by 10% during this time of shortage and high demand. One of the largest RAM manufacturers, Micron, has suspended orders due to price and production issues.
On the other hand, generative AI is also influencing prices and the market, given the high demand for high-capacity SSDs for use in this sector. This sets a poor precedent for 2026, which is already shaping up to face hardware shortages and high prices.
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