Threads
- The Bernstein analyst Robin Zhu suggests that buying Kadokawa is ‘the best deal Sony can make right now.’
- The acquisition appears to be a good choice for Sony when seen from a business perspective.
- FromSoftware’s share prices also shot up considerably after the Sony acquisition rumors began.
The gaming industry has been in an uproar ever since Sony buying Kadokawa rumors first began. The heat built up to a point that Kadokawa had to step in to address the speculations, confirming that another massive acquisition could be on the horizon. FromSoftware’s share prices also shot up by 1.5 times after the clouds of a new merger covered the popular gaming subsidiary.
Many experts from the gaming and other media have mostly been positive about this merger, but a popular analyst thinks that Sony is literally about to make ‘the best deal’ ever.
Why it matters: The analyst’s remarks suggest that Sony buying Kadokawa will be a good choice from a business angle. However, gamers think otherwise; the deal could damage FromSoftware’s great AAA output.
Speaking to Bloomberg in its latest newsletter, Robin Zhu shed light on the potential Sony acquisition of Kadokawa, exposing its significance. Based on all the facts in the current state of the gaming industry, the Bernstein analyst makes a gargantuan claim that buying FromSoftware owner is:
Probably the best deal Sony can make right now and one of the most consequential transactions in the video game industry’s history.
While the analysts have raised many of the positive points for this acquisition, gamers are quite wary of how it will play out. A big chunk of netizens argue that the PlayStation acquisition could ruin the grandeur of FromSoftware that we’ve seen over the years.
All in all, no final decision regarding the value of this acquisition has been officially reached so far. However, more details are expected to be reached ‘in a timely manner,’ likely in the next few months.
Do you agree with the remarks of the analyst, or do you think Sony buying Kadokawa would result in a highly anti-competitive outcome for the industry? Let us know your thoughts in the comments below, or join the discussion on the official Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devotedly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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