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- GPU sales have surged up 27% QoQ in Q2 2025.
- CPU sales have also increased, and the increase in PC component sales this time of the year is unusual.
- The report reveals that buyers have prepared in advance for the upcoming US tariffs, which will increase the prices of PC components multifold.
These are challenging times to be a gamer, especially with rising costs due to economic conditions further burdened by the tariffs imposed by the US government. Spending by consumers has been hitting new lows recently due to limited buying power.
Surprisingly, stats reveal GPU sales in Q2 2025 have surged by 27% QoQ, which is really remarkable considering how sales are usually lower during the mid-year. Interestingly, the same study suggests that this rise in sales is likely due to the lingering fear of tariffs that may soon affect PC components.
Why it matters: The US government plans to impose 100% tariffs on foreign-made chips, and PC components will take a massive hit as a result. Now is the perfect time to upgrade or buy a new PC.
New figures by Jon Peddie Research show that GPU sales have increased 27% QoQ and a massive 22% jump YoY. Furthermore, Nvidia now holds 94% of the AIB market, further asserting its dominance.
Aside from GPU sales, CPU sales have also been bumped up by 8% QoQ and 13% YoY. Desktop CPUs have increased their market share to 33%, up 9% QoQ.
The report further states:
We think it is a continuation of higher prices expected due to the tariffs and buyers trying to get ahead of that.
The report further reveals that the prices of mid-range and entry-level GPUs were reduced, while high-end GPUs saw a further price hike.
Moving towards the holidays, expect higher prices for all PC components and a decrease in sales overall since buyers have spent their money.
Nvidia recently also cut the prices for the Blackwell GPU lineup amidst poor sales and oversupply, and it appears that they want to clear out their stock fully.
If you’re planning on an upgrade or buying a new PC, now may be the best time. Let us know your thoughts on this story in the comments below or at the official Tech4Gamers Forums.
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[News Reporter]
Shaheer is currently pursuing a Business degree while also working as a part-time Content Writer. With his deep passion for both writing and video games, he has seamlessly transitioned into a role as a Journalist. Over the past two years, Shaheer has contributed as a freelancer to various websites and landed positions on acclaimed platforms like Gamerant. Currently, his role at Tech4gamers is as a Features Writer, but he also covers News occasionally. Shaheer’s favorite gaming franchises are Assassin’s Creed and the God of War series.
Get In Touch: shaheer@tech4gamers.com
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