Threads
- Former Square Enix executive Jacob Navok says that most gamers don’t care about the use of Gen AI in games.
- He uses the example of multiple games like Steal a Brainrot and Arc Raiders to say most gamers are fine with AI.
- Jacob says he personally knows studios that are using Gen AI even during a game’s conceptual phase.
Despite being slowly adopted by gaming studios, the use of generative AI has been quite controversial in the gaming scene. Its adoption has been criticized in the media for threatening the jobs of artists and developers, among many other reasons.
However, an ex-Square Enix executive says most gamers do not care about the use of Gen AI in games. Gen AI is also no longer being used just for in-game voices or art, as he knows multiple studios that are using it in the concept phase of game development.
Why it matters: The ex-Square Enix executive defends the use of Gen AI in games, clarifying that most of the AI sentiment in the media is driven by emotion instead of logic.
On Twitter, Jacob Navok explains that the extraction shooter hit, Arc Raiders, and Activision’s Black Ops 7 did not shy away from Gen AI use. Arc Raiders used AI to flesh out in-game voice lines, while Black Ops 7 generated calling cards using it.
However, a majority of gamers have seemingly not cared about it despite backlash from the media.
Gen Z loves AI slop, does not care. […] Activision isn’t shying away from AI, neither is ARC Raiders. Tipping point has been reached.
-Jacob Navok, former Square Enix executive.
Jacob also cites the example of 2025’s biggest game, Roblox’s Steal a Brainrot, which had 80 times the Arc Raiders’ concurrent players. It is mostly based on AI-generated slop characters and continues to see popularity among Gen Z gamers.
Continuing the discussion, Jacob adds that it will soon become difficult to find an indie that doesn’t use Gen AI tools like Claude for code.
The former executive says the media raises its voice against AI-generated art but ignores its use for code, which shows that sentiment against the technology is driven by emotion rather than logic.
Do you think that most gamers accepting Gen AI is already a fact? Will the use of Gen AI become the norm in AAA games moving forward? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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