- Sony has established a new internal studio in LA to develop an AAA entry in a new unknown franchise.
- The studio wants to reimagine the development process with a lean and highly efficient approach.
- The developers are also using Agile development techniques, so the game might launch earlier than we suspect.
From live-service titles like Helldivers 2 to cinematic experiences like Marvel’s Spider-Man, Sony boasts a highly reputable portfolio of games that span many genres and audiences in the industry. However, its recent roster of upcoming games is arguably more lackluster than ever before, but all hope might not be lost just yet.
Besides actively working with third-party developers to create unique unannounced entries, Sony has now also established a new internal PlayStation studio in Los Angeles to develop an AAA project in a whole new first-party IP.
Why it matters: Out of nowhere, Sony has assembled a new team to develop a AAA title in a new franchise in Los Angeles. The game appears to be a PS5 exclusive that is being developed using a highly efficient method.
We found this in a recent Sony job listing that confirms PlayStation is developing a “groundbreaking AAA original IP.”
Sony PlayStation Studios is seeking outstanding talent to join our passionate and creative family in crafting our next high-profile AAA console title.
Another unique aspect of this mystery internal studio is that it wants to reimagine the AAA development process ‘with a lean and highly efficient approach.’ The developers are also using agile techniques.
These details imply that the new PlayStation franchise might come out sooner than traditional AAA games.
All in all, it’s best not to get overly excited since the project in question still might be half a decade away for all we know. We can expect Sony to slowly reveal more info about the studio and the game over the rest of 2025.
Do you think the new internal PlayStation studio will find a way to innovate the AAA game development process? Let us know your thoughts in the comments below, or join the discussion on the official Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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