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- A 3-minute trailer at The Game Awards is expected to cost over $1 million this year, with a 60-second clip being worth $450,000.
- Prices could be even higher as these are estimates based on previous years.
- Many developers are also unable to attend, as TGA offers only two free tickets per nominee.
The Game Awards are just around the corner, and the eyes of everyone in the industry are peeled on gaming’s biggest spectacle. Besides the coveted awards, fans are also excited to see which studio will reveal new games at the ceremony.
Titles like Tomb Raider are already confirmed to appear, with wildcards like Control 2 also expected to make an appearance. However, any trailer debuting at The Game Awards is about to pay a hefty fee to Geoff Keighley for the spotlight.
Why it matters: The Game Awards price out a lot of deserving titles from the spotlight by trying to make money from these trailer spots and sponsorships.
According to Kotaku’s sources, a three-minute trailer at The Game Awards will cost studios over $1 million, with a 60-second teaser spot sold for a whopping $450,000 by Geoff Keighley.
Insiders familiar with the Oscars of gaming also stated that these prices could be even higher in 2025, as these are estimates based on what studios have paid for trailers in the past.
Furthermore, The Game Awards is one of the few entertainment shows that sells tickets to studios in addition to free invites. According to sources, Sandfall Interactive has bought 300 tickets at $300 each so most of its developers can attend, as Expedition 33 is the most-nominated game in the award’s history.
But not all studios can afford this, with many developers missing out, as The Game Awards only allows two people from the nominated studio to attend for free.
A nominated lead designer who wished to remain anonymous also revealed that they had to purchase a $700 ticket, as there were no developer discounts.
Despite all of these nitpicks, however, the recognition that The Game Awards gives to smaller indie studios cannot be understated, as a win or even a nomination can lead to many ideas getting greenlit.
Do you think the cost of a trailer at The Game Awards is too much? Tell us in the comments below or head to the Tech4Gamers forum for discussion.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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