So this news has come as a shocker the adult site YouPorn has decided that from now it will officially sponsor e-sports team which is set to debut at the Gamergy Dota 2 tournament in Madrid.
Vice president of YouPorn, Brad Burns seemed quite excited about making an entry into the gaming industry, as he said that:
We’re so psyched to finally make our official entry into gaming and e-sports. This partnership has been a long time coming, and I believe that with our backing, along with the expertise that each member of Team YP brings to the table on the virtual battlefield, we can succeed in tearing through the competition at this year’s Gamergy event.
In terms and condition the major one is that from now they will change their name to “Team YP“, also after Dota 2 this team will also show their skills in the upcoming tournaments of League of Legends and Hearthstone tournaments.
The sponsorship will not only work in the favor of the website, but it will also help the team, as now they have some financial backing.
So the adult porn giant has made its entry into the world of gaming, what you think about this unique market differentiation which is totally unrelated?