Xiaomi Corporation, the most popular smartphone manufacturing company of the Chinese market plans to enter the United States smartphone market ‘in the near future‘.
The United States is one of the largest market of the world and it cannot be ignored any longer. Xiaomi is known for making Android phones with greater specifications in lower prices. Although, company’s recent Yi 4K camera is available in the country, while this time the company plans to launch its cost efficient smartphones in the world’s most important market.
Company’s Vice President Hugo Barra in his recent interview with the Bloomberg Television confirmed the step, calling it international expansion and increasing the market share as recently, the company witnessed a decrease in sales, in its home town. He said;
“The U.S. is a market that we definitely have in our sights. We will lead with social media, with the channels that allow us to get in touch with the young generation that are enthusiastic about new technology. We are definitely going there. The U.S. is a very important market for any consumer electronics and lifestyle brand, certainly for us as well. Obviously we’ve got to time things carefully.”
Currently, Apple tops the U.S. smartphone market and it would be good to see some great Android phones with lower prices being available for the purchase. Earlier this month, it was reported that Xiaomi has successfully shipped 10.5 million units smartphones phones in China, with over 38 percent decrease as compared with the last year. However, the VP Barra termed the figure inaccurate by responding that the company shipped 7 million units in July alone.
What do you think of this move? Stay tuned for more updates!