With current generation of consoles i.e. XBOX One and PS4, Sony and Microsoft improved its emphasis on digital downloads so that they can drive the industry ahead from physical discs. However,while digital games are more affordable for publishers to launch in the long run, we frequently notice digital copies staying quite pricey on console for a long period, whilst physical copies get quite inexpensive.
So why it happened? Well as per Ubisoft CEO, Yves Guillemot, it’s due to digital has not yet been completely accepted by console gamers as it has on PC: “Digital is more reactive than what we put in stores, but at the same time, it does not react as fast on consoles than it does on PC”, he claimed in a Ubisoft earnings call.
“What we can say is that when games are older than one year, digital is a lot more dynamic on console because there are less units in stores. It’s a new business, a new trend, and we think all this will get more in line with time, but for sure, at the moment you see all sorts of prices depending on who is doing a promotion for that specific week.”
Hopefully, digital games on console could have prices and special discounts more in line with the PC, as soon as console gamers accept digital downloads to the similar extent. Sadly with physical media, cost drops should take place so that you can move stock thereby making room for new products, while on digital stores, you don’t have that issue,that means the price may be staying higher for longer.
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