Company Sony, which has decided to change its strategy for mobile devices in the market and will soon open a world’s first underwater Xperia Aquatech Store.
The Xperia Aquatech Store will be launched in the United Arab Emirates, near the capital city of Dubai (many people know its famous for Dubai desert safari ) on the coast. The Unique commercial interior will be open from December 3, 2014.
Sony To Open World’s First Underwater Xperia Aquatech Store In Dubai
Japanese company representatives said that it would provide a chance for some of its select VIP customers and members of the press to go underwater to view the Sony Z3 Series of waterproof smartphones, tablets, and accessories. At a depth of about 4 meters. The guests would be accompanied by professional divers.
It is noted that the underwater shop visitors will be able to “stand on the sea floor and breath without any problems.” They also promise that the visitors will not forget the impressive original interior design for a long time.
Naturally, the interior opening of the trade is primarily a marketing gimmick, which will attract lots of customers to this underwater Xperia Aquatech Store.
Sony’s decision to open an underwater shop is a natural desire to emphasize their smart phones and tablet features. Sony’s Xperia series smartphones and tablets are also waterproof include Xperia Z3, Z3 Compact Xperia and Xperia Tablet Z3 Compact.
The UAE’s consumer electronics industry has been booming over the last few years and according to a study by Dubai Chamber of Commerce and Industry, is predicted to reach $3.97 billion by 2015.