In an interview at the developer conference Connect Oculus held this morning, Vice President of Product, Nate Mitchell said that, virtual reality glasses Oculus Rift will reach to the market during the first quarter of 2016 at a price which is ” less than $ 300. ” It is expected to include the headset, sensor, and Xbox One controller.
Mitchell explained why Oculus is not currently taking bookings for the Rift by saying that “there isn’t a big reason to take your money too far ahead of the device.”
He continued: “What I think about all day long is user experience, right? So if I’m going to promise you something and you’re going to hand me a significant amount of money or whatever it is—we all know it’s going to be at least $300—if you’re going to hand me $300 today, I am not going to be excited to tell you: ‘OK, in nine, 10, 12, 11 months, whatever it is, you’re going to get something in return.’ The longer you wait, the more you’re like, ‘This is obnoxious.’ “
Mitchell compared Oculus backup plans with Apple announcing its new devices for a week after starting with reservations. “That is like the ideal user experience”.