Motorola, the mobile phone manufacturer acquired by China’s Lenovo Group Ltd from Google Inc for $2 .9 billion, is hopeful regarding its potential customers in the Chinese market today, its president told Reuters.
Lenovo’s purchase, accomplished 12 weeks ago, ended Google’s move into the consumer mobile phone enterprise. The contract has oriented computer-maker Lenovo into a candidate in the higher-end smart phone industry, rivaling Samsung Electronics and Apple.
“The (Chinese) market itself is so big here and Motorola has no share today, so we believe that what we’re really going to succeed in doing is hopefully take some share from other people in the market,” Rick Osterloh, president of Motorola told Reuters.
Motorola might keep up in China with Apple company and also Samsung in the prime smartphone industry and with the world’s 3rd largest smartphone manufacturer Xiaomi Inc in mid- as well as mid-high level phones. Lenovo is actually the rank 2 smartphone manufacturer in China.
“Our approach is to have global products tailored and customised for local markets,” Motorola’s Osterloh said. Motorola will also stick to relatively high-end products,Rick Osterloh, president of Motorola said.
Bryan Ma, a Singapore-based analyst at technical analysis firm IDC, stated Motorola may perhaps test the waters with smartphones created for the Americas, however, within the next 12-24 months they might introduce a lot more localised devices.
“They’re trying to introduce themselves to a new group of friends and trying to establish street cred,” Ma said. “What they have in their pockets is assets from the US.”
“The good thing is Lenovo has enough of a strong cash position and local channel presence that they can bankroll Motorola in the country for while,” Bryan Ma said.