Microsoft launched a new web browser named as Edge which was released along with its previous operating system, the Windows 10 last year.
Apparently, the browser seems to be meeting the fate just like Microsoft’s previous default browser, Internet Explorer as most of the Windows users prefer to use Chrome or Firefox. As per the reports, the new Edge browser enjoys market share of around 5 percent across the world.
Microsoft’s claim of the Edge being more faster, battery efficient and with overall better performance still didn’t forced people to switch towards the new Edge. However, seems that the company has managed to drive a strategy by paying some bucks to the users in form of points from the Microsoft Rewards (formerly known as Bing Rewards).
It simply requires users to sing-up at the Rewards, use the Edge browser and set Bing as the default search engine, in order to earn some points. These points can be later turned into vouchers and credits and can be used as a mean of payment at Amazon, Starbucks, Skype and ad-free version of the Outlook.com. It must be noted that the service is currently available in the U.S. only.
The new browser Edge didn’t managed to keep users with it. Two months ago, Microsoft performed a battery test on same kind laptops running Firefox, Chrome, Opera and Edge and proved how bad Google Chrome can be in consuming the batteries. This appears to be company’s another step in increasing the market share of its Edge browser. Stay tuned for more updates!
Source: The Guardian