HTC declared a 24-karat gold variant of its 2015 flagship HTC One M9 smartphone to cheer up the UEFA Champions League Final. The Taiwanese company nevertheless revealing the pictures of the brand new pure Gold plated device on Twitter, unexpectedly said that the photos were taken with an iPhone 6.

Viewed by a Twitter user, the picture of the HTC One M9 Gold version clearly demonstrated that the iPhone 6 being utilized to click on the picture in the reflection of the gold body. Shortly after understanding its mistake, HTC removed the tweet as well as changed it with a different tweet. Although HTC’s social team could have mistakenly recommended that an iPhone 6 may take much better pictures than HTC’s own hardware, and also increased much hue and cry in the process, the past few years we have observed several these kind of incidents in which a marketing promotion goes awry as well as offers publicity to the wrong brand.

HTC Releases 24-Karat Gold One M9 With Photo Shot on an iPhone 6

Probably the most well known examples is from back in 2013, when Samsung roped in Spanish tennis player David Ferrer to admire the Galaxy S4. Ferrer in spite of this used an iPhone to send the tweet praising Samsung’s Galaxy S4.

Recently, Oscars 2014 host Ellen Degeneres was roped into shoot a selfie with a Samsung phone, however tweeted from backstage with an iPhone.

Whilst Gold editions were confined to luxurious smartphones previously, the handset manufacturers have now started providing a Gold color versions of their flagship phones, following the intro of the Gold iPhone 5s . HTC previously released ‘Gold’ versions of its flagship smartphones, the HTC One along with the HTC One mini.

Previous month, HTC guaranteed that Android M could be launched for its 2015 premium smartphones – HTC One M9 as well as HTC One M9+. Jeff Gordon, Senior Global Online Communications Manager at HTC, in a tweet declared the Android M upgrade for each of the smartphones without unveiling an actual time-frame. Gordon had also guaranteed that more HTC devices more likely to acquire Android M upgrade shall be declared quickly.