According to industry sources, Asustek Computer (AKA Asus) and Gigabyte Technology have announced plans to sell between 4.2 and 4.5 million own-brand motherboards during the first quarter of 2016, this translates into an increase around 5-10 percent over the same period last year.
With demand from the PC DIY market continuing to decline, global motherboard shipments dropped from 69 million units in 2014 to 54 million units in 2015, while shipments in China also slumped from 28 million units to 26 million.
As for the second-tier players, except for ASRock, which was still profitable in 2015, Micro-Star International (MSI), Biostar, Elitegroup Computer Systems (ECS) and the Chinese manufacturer Colorful, saw their profits in the segment motherboards in 2015 suffered a fall sharply compared to 2014
As for 2016, global motherboard shipments are expected to drop below 50 million units, while Asustek and Gigabyte will both be able to maintain their shipments at around 17 million units.
Onda, based in China, intends to leave the motherboard market and focus even more on the tablets and convertible, while Biostar will focus on the industrial computing and the creation of medical applications with the assistance of Qisda.