In recent past years, Electronic Arts (EA) had been nominated as the Worst Company in America by the fans. The company also won “Golden Poo” award, in the competition against Bank of America in 2013. However, during a recent consumer blog survey, EA was voted as the “Worst Company in America” again.
As a result of the outcome of the online public survey, EA’s Chief Competition Officer Peter Moore responded that this is ridiculous. Despite the fact, he also admitted the company’s mistakes and said that it is the moment where we should look where we are and figure out the solutions.
During his interview with the IGN, he responded that Banks are creating more problems for the people in the America than EA. But perception is reality and we need to change that. He said;
Yes, [being named Worst Company in America] was ridiculous. And this was also the time of sub-prime mortgage crisis; banks are dumping hundreds of thousands of people out onto the street. You try and be defensive and say this is stupid, this is ridiculous; and then you go, ‘Maybe there’s a kernel of truth here.’ Maybe this is a moment we can step back, look in the mirror, look at who we are, look at how we’re perceived, and figure out what we need to do to do something about it. Perception is reality so if their perception is that we’re not a company that puts players first, then how do we change that?
It was good that he admitted company’s mistakes. According to EA’s executive, the company took some steps, for which they are “guilty“. Moore says that when they were named as the worst company before, they made attempts for how to change that and move forward, and they came with the mantra to have “player first” concept and stop every other thing.
How has EA been performing lately, according to you? Let us know in the comment section below!ea