Blizzard Entertainment and Facebook team up to provide players around the world new ways to connect and share their gaming experiences.
Blizzard Facebook deal will let players stream Overwatch, Hearthstone and other games directly to Facebook
Both companies announced today that a major step is going on, the collaboration will begin later this month with the integration of Facebook in access to PC games of Blizzard. This will allow players to register and log-in games like World of Warcraft, Heroes of the Storm, Hearthstone, Diablo III, StarCraft II and the most recent success of Blizzard, Overwatch, through their Facebook accounts.
Add access to Facebook pave the way for a new social functionality in Blizzard games also will highlight the capabilities of Facebook as a platform to share, view and discuss the content of the AAA games. For example, Blizzard is in the process of incorporating live Facebook API to create your own radio functionality “live” for their games. When this feature is implemented, players may issue first live your gaming sessions Blizzard directly on the walls of Facebook, and your friends can subscribe and receive notifications when new issues are available.
“The Blizzard games are best enjoyed with friends, so it’s important for us to provide our players with features and fun services that facilitate sharing their experiences with others,” said Gio Hunt, Executive Vice President of Corporate Operations Blizzard Entertainment. “We work closely with this integration with Facebook in Overwatch, as well as our other games, and look forward to sharing more details of our plans as they evolve.”
As part of the collaboration between the two companies, Blizzard shared little makes multiple broadcasts live via Facebook. The first series of programs focused on Heroes of the Dorm, the tournament referee Blizzard introduced his popular fighting game equipment, Heroes of the Storm. Two weeks ago, Blizzard gave an event broadcast live on Facebook Overwatch.
“Blizzard has a community of passionate players, and an incredible record for launching innovative gaming experience and the highest quality,” said Leo Olebe, director of global conventions Facebook games. “Our partnership demonstrates the commitment of Overwatch Facebook to partner with companies AAA games and strengthen Blizzard gamers to connect and share the content they love with friends to play around the world.”
For the launch of Overwatch, Facebook worked with Blizzard on a comprehensive mix of marketing solutions. Through the use of powerful selection capabilities of the platform, Facebook helped Blizzard to present the game to the wider audience of players within Facebook and Instagram audience of 1.65 billion and 400 million, respectively. On Facebook, more than 650 million people play games connected to Facebook every month on the network, mobile and console.