John Taylor, vice corporate president of AMD Marketing worldwide, on a flight yesterday to Australia addressed a group of journalists of computer and video games revealing new information about the AMD Zen architecture and new Radeon Polaris architecture. In a very clear statement he said that “Zen will compete with Intel in performance, power and specifications “, and not only that, he also added “not just price“.

AMD Zen will compete with Intel Skylake on Price and Performance War

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Taylor said that, AMD had perhaps lacked a market approach in the past, but its new CEO, Lisa Su (which came in October 2014) had gazed focused on turning AMD into a high-performance computing and Graphics company. Zen products are the result of that approach. AMD has 9,000 employees and more than 7000 are treated “engineers” and AMD’s main areas of interest are Gaming, Immersive platforms (Virtual Reality) and Datacenters.

He mentioned a joint venture with well-known Chinese company Nantong Fujitsu Microelectronics to gain access to the growing x86 server market in China, giving it two strategies: one for China and one for the rest of the world.

His statement on the Virtual Reality was interesting. There is a huge investment in VR and only an x86 PC with extreme high end Graphics card will be able to use it . It is ideal for education, media, engineering, electronic sports, games etc, ” he said. He referred to the partnership with the Associated Press, journalism pioneer in virtual reality with the launch of a web portal for virtual reality, including real virtual reality environments built with the help of AMD.

“VR needs the horsepower than an x86 PC (or notebook) can provide and we plan to be a very big part of that with Radeon and AMD,” he said.

“For the first time since I have been at AMD, I can say with absolute confidence that AMD has the products and strategies to change any negative perceptions customers may have had. AMD has moved ‘upstream’ with its support from HP in the new business class Elitebook and believe me we will get into premium products like Dell XPS, Lenovo Yoga, and HP Spectre and many more,” he said.

“By the end of the year, AMD will have moved on, to both its Zen CPU core as well as the Polaris graphics architecture. We are far close to Intel than ever before – you always need a number two to keep them honest,” he ended.