Neil Spicer, AMD Sales Manager for EMEA (Europe, Middle East and Africa) market is very confident that the company will return to profitability in 2016, as long as the company sticks to its principles.
“From a personal stance, I am confident [AMD can be profitable]. I believe we are working with exactly the right customers, and over the last few years we have become much simpler to execute and do business with.”
He said that in order to make a profit, the company must ensure that it is investing money in the right business areas.
“Moving forwards to 2016, we have to have profitable share growth,” he said. “So it’s choosing the right business to go after, both with the company itself and the ecosystem of partners. There is no point in us as a vendor chasing unprofitable partners.
“We want to focus [in the areas] we are good at – that’s where we are going to invest heavily. That’s things like winning the graphics battle with gaming and so forth, and we want to be part of this Windows 10 upgrade cycle.”
Of course Spicer was extremely excited about Zen and think it will help occupy an important place in desktops and high-end server area.
More cynical observers believe that the Zen will be the last throw of the dice and if AMD fails, it could lead to the hang poster of bankruptcy with Intel to roam be (even more), but luckily, according to the Zen latest rumors indicate that everything went as expected and the market should be prepared to see how 2016 will be the year where the company will meet with the glory.