Amazon are going to ship a large number of its popular products to clients for free, regardless of whether or not they are a Prime member, without needing a minimum order. The company declared that it is using the program, named as Fulfillment by Amazon Small and Light, to focus on cost-conscious shoppers.

The offer will put on selected products that weight eight ounces or lower that typically cost under $10. Products that be able to get free shipping consist of such products like,makeup, mobile phone accessories and earplugs. Amazon’s new center available now on Florence, Kentucky, which will house each of the participating products which can arrive on customers’ doorsteps within four to eight enterprise days.

Sucharita Mulpuru, an analyst at Forrester Research Inc, claimed that Amazon’s thinking is that they probably can break even on these kinds of deals which suits to CEO Jeff Bezos’ playbook.

Despite just introducing it, Amazon has been managing the new program on a free trial basis for the past 13 weeks as per Bloomberg. The company looked onward with it after noticing that their products sold with free shipping and without a minimum order sold more faster compared to before.

Up to this stage, non-Prime members needed to pay out $35 before activating of free two-day shipping.

Amazon has been restricted in a brutal battle with traditional retailers such as Wal-Mart, Target and Best Order for years. Everything it might do to steer customers faraway from its competitors is likely viewed as a win, even though they don’t make a lot or any money on a deal.