Since you are checking this article, I believe that you already understand the importance of using hashtags in your Social media posts especially Instagram posts and are now looking for ways to use them and gain more followers on your Instagram posts.
if it’s just that, then you are at the correct place since this article is about to tell you some of the best ways to use #Hashtags for the best results on Instagram, but before that lets under #Hashtags a little better.
Can’t believe that hashtags have been around for a long time. It was first used on Internet relay chat or IRC; back then Hashtags were used for categorizing messages, images, and other content, and they’re still doing that.
And then in 2007, Chris Messina brought the hashtag to Twitter, It quickly became cool and trendy, and Twitter initially referred to it as “thing for nerds.” From there it started appearing on other social media sites and in the last few years, Hashtagging became a big thing on all social media platforms.
Using hashtags became so popular that some social media sites like Instagram were forced to set the limit on the use of hashtags (Instagram allows 30 hashtags per post)
And now let’s check out the ways through which you can get great results on Instagram via Hashtags.
The first and of course the most important thing, do a ton of research in order to find the best possible (doesn’t mean the popular ones) hashtags that you can use for your brand. The easiest way to do that is, search the keywords that are relevant to your brand and see what kind of posts come up. If they are similar to your post you can check which hashtags your competitors have used that can be used by you too, In fact, the search results will show you a list of tags that are trendy. Make sure that the hashtags that you use don’t have another meaning so that your target audience won’t get confused.
Check the number of results shown for different hashtags and select not overly popular ones. As those overly popular tags might help you get more likes on Instagram posts, but they won’t help your page gain real engagement. You’ll eventually end up getting lost in the clutter under thousands of new posts, so pick the ones that help you target your audience and coordinate well with your brand.
And if you want to save some time, there are various keyword research tools that will help you in your research. But remember, it will be easier for the target audience to discover your brand if the scope of the tags that you are using is narrow.
You must already be aware that Instagram lets us use a maximum of 30 hashtags per post. And it’s true that many marketers on Instagram go overboard and use 30 tags on each post, you might be tempted to do so too but if you want to make the best use of hashtags you shouldn’t worry about the quantity as engaging the targeted audience isn’t about going overboard. In order to make your brand grow, your content has to reach the right person. For which you have to use your hashtags strategically.
Use only relevant hashtags that are relevant to your brand or post, instead of copying and pasting the entire list of hashtags that you have been using for each post.
If you want to boost engagement then 11 tags are the optimal number of tags for each post, Hence be picky and use only a handful of effective hashtags.
Another important thing, don’t use hashtags that are banned. You can avoid it by searching the hashtags on the explore page and if nothing appears in the search results or it is linked to a broken page, that means it’s banned.
Check out your competitors and Audience
After you are done with a broad set of hashtags, narrow it down by using your spying skills by doing some investigation about your competitors and your audience, it’s actually a part of the research only. Knowing what kind of hashtags are being used in your industry or what’s trendy will help you optimize your hashtags strategy. Check out what kind of hashtags are being followed by your audience.
You can always experiment, identify some of the best hashtags for your brand, and see what works best.
Create hashtags for your brand
Having your own brand’s hashtag sounds cool, right? Create a unique hashtag for your business that represents your brand and helps your audience to identify you. But it’s important to promote your hashtags and to do that, you can run a campaign or contest and ask your audience to use your branded hashtag.
To make your audience follow your hashtag, post gripping content that provides some value to your audience. Plus, Use your brand’s hashtag on all the social media platforms for more recognition. You can also use them on (both offline and online) banners or templates to create more brand awareness, and of course, add clickable hashtags in your bio.
While making your own hashtag make sure it’s catchy, easy to remember, and interesting as it will represent your brand and you’ll want your audience to remember it.
Hide your hashtags
We keep on talking about hashtags but it’s better to hide them as they might seem spammy. Hiding your hashtags will not actually help you increase engagement, but it will surely help your audience to stay focused on your content and make your profile look more presentable. You can hide the hashtags which you are using to target the audience (just don’t hide your branded hashtag because of course, you are promoting it).
You can hide your hashtags by mentioning them in the comments section instead of using them with captions. You can also hide them in your stories by shrinking the size of the tags and using stickers to hide them (you can use a maximum of 10 hashtags).
Analyze your performance through insights
After all the above steps, you just need to sit back and analyze whether your hashtags are working or not. If you have switched to a business profile, you can easily check the effectiveness of your hashtags with the help of the insights feature. You can analyze the success of tags for each individual post.
You can see the full details about that particular post, discovery, interaction, reach, and impressions from hashtags through insights.
Plus, there are tons of tools available in the market that will help you track the performance of your hashtags through a detailed analysis.
Hashtags will help you gain more likes on Instagram posts in an organic manner (you can also use the shortcut method of buying Instagram likes for faster growth).
With these given ways you will be able to correctly harness the power of hashtags, there are plenty of other ways through which you can gain max reach too, but those given above are the most preferred methods that successful social media marketers are using.